Blog Tips | Personal | Reviews

How Social Media Can Help You

February 28, 2017
social-media-phone-facebook

One of the challenges with self hosting my website and blog is that I don’t have a major company behind me automatically promoting my posts to new readers.  This is a big deal because I write my posts so that they can be read by others, but how can I get people outside of my offline friends to come and read this?  This is where social media comes in.

I started this blog to combat my feelings of isolation as a new mom.  Prior to this, I only used Facebook as a means of connecting with my friends.  I also used YouTube, but that was mainly for viewing the latest KPOP music videos or watching the lives of other moms.  Now, I am using Instagram and Twitter.  I also made a Pinterest account, although this one still confuses me.  Someone please explain to me how making boards with a bunch of images help me connect with other people.

Now, I’m no expert at social media marketing, so I am going to delve into my experience thus far and comment on what I am noticing.  You’re under no obligation to follow/subscribe to me on any of these, but I would love it if you stopped by and said hello!  I’m always looking for more inspirational people to discover.

Facebook

I have been on Facebook since 2005 and it has changed A LOT since then.  Gradually, I became less active on Facebook and mainly used it as a way to read up on what my friends were up to.

Now, I made a page on Facebook and hope to use it to connect with my readers in a more personal and interactive environment. It would be a good way to share certain posts that I feel will be well received by others.  Many people share different links through Facebook, so I would suggest sharing the posts that are “share worthy” on your own Facebook page.

YouTube

I uploaded videos years ago when I was a student in videography.  I have some weird stuff up that is totally not my style, but stuff I had to make for a class I was in.  I also have a couple embarrassing videos up (don’t judge my moves or my voice, please).  Despite all the time that has passed since my last video, I have stayed a videographer at heart, capturing many special moments with my daughter.  Please look forward to the videos I plan on making to enhance the material in my blog posts (toddler permitting, of course).

Instagram

I have had my account for awhile, but used it solely to follow celebrities. None of my friends knew I existed there.  Just recently, I decided to start posting photos and added all the accounts of my friends that I could find. Many people use Instagram for visual updates on their lives and I found many of my friends on there.  Reconnecting with them in this manner reminds them that I am alive.  It will also be a good source of pins that I can add to Pinterest so that it can be shared and help new sets of eyes find their way to my site.

Twitter

I used to have an account with my ideal username back when Twitter was just starting. I didn’t really see the benefits of using Twitter so I deleted that account.  I wish I hadn’t since someone else took it and they don’t even update it now.

Anyways, I digress. I started using Twitter again to join Twitter parties happening with some amazing brands. Again, none of my friends knew about the account, but I can’t find theirs either. Twitter looks like a good way to reach new people if you tweet something related to the trending topics of the moment, but a lot of topics are things that I’m not interested in.  I guess this goes to show how “disconnected” from the world I had been since becoming a mom.

Pinterest

Here is another example of social media that I made due to the hype…found it weird and left…and then came back again.  Pinterest connects to visual readers, people who really just browse through image after image after image.  As a blogger, if you make great visuals and put them on your site, you can add them to Pinterest and let it get pinned by others because the image will link back to your site (or relevant post).  It reaches a new audience and gives them a way to come back and visit your website.

It is also a great place for you, yourself, to get lost in.  Among your wanderings, you are bound to find many new inspirations for future blog posts.

Smile Mom

Now, this one is for fellow moms, more than fellow bloggers.  I found this app while searching for a mom meetup type group and I feel like it has so much potential, but note that it hasn’t been updated in two years. You can search for other moms based on proximity and the ages of their child(ren).  I found it nice to use as a chat medium. I was hoping to use it for scheduling playdates with similar aged kids, but there’s actually not a lot of moms in my area that fit the criteria AND actually meet up. Each scheduled playdate I had with another mom and child ended up not happening.

Lately, there has been a lot of issues with creepy guys making accounts and harassing moms. Without app updates, I don’t see any changes happening to reduce the number of people using this app for the wrong reason.  If you are considering using this app, be aware that it has some serious cons.  I plan on deleting my account since I find better interactions happening in mom groups on Facebook…probably because most are who their profile say they are.

Which of these forms of social media do you use alongside your blog?  Do you have any tips to share?  Leave your handle names along with your comment below for me to check out your account!

  • I am pretty new to blogging. Dipped my toes in it last year then came back to it recently. These tips are great but I am hesitant to engage in the Instagram, Youtube and Pinterest ideas mostly because I don’t own a cameraphone and I have few resources on getting photos onto my blog or anywhere else for that matter.

    Could you do a post on setting up a WordPress blog? I have tried to play with different themes and none of them seem to do what everybody else seems to do.

    • Paula

      Hi Eric! Thanks for your comment! I don’t think you absolutely need to use all the forms of social media out there. There’s a lot more than the ones I’ve listed and is not necessary to use them all. Actively using up to three to connect with your current and potential readers is enough. However, people do tend to be attracted by good images.

      Do you have access to a digital camera? It doesn’t have to be fancy. You could definitely try to add images of your own that way.

      If that’s also not an option, you can find free stock images online that are copyright free and safe to use on your blog. Check out pixabay.com for one such site.

      As for your question on setting up a WP blog…unfortunately, I can’t answer theme-specific questions. I know a lot of the free themes on WP won’t show up initially as they appear on previews or demos, but a lot of patient tweaking around…especially with the widgets, should help. I hope this helps!

      • Thanks Paula. I will branch out and see what I can come up with. I do want to get a good following, but also want to make sure I have something worth saying.

        I have an old digital camera lying around here somewhere. It’s a real antique. I don’t know if I have a cord to connect it to my laptop though. We’ll have to see how that works.

        As for the theme questions: Thank you for you input there. I do plan of buying an upgrade and I am hopeful that that will offer me more flexibility and more options.Until then I will make do I guess. Haha What else am I going to do? LOL

        Thank you one more time for your help Paula. I look forward to learning a lot more from your offerings.

        • Paula

          Great! I hope that digital camera works out for you. Also, upgrading WP and using premium theme will still require adjusting widgets and possibly adding additional plug-ins. There’s no theme that works as intended right from the install…just fyi

          • That is something I’ll have to ask you about at a later date – plugins.

            I’m still looking for the camera.

            🙂

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